Navy had no record of Crunch and that the Naval Criminal Investigative Service (NCIS) was investigating him for impersonating a naval officer. In jest, The Wall Street Journal reported that the U.S. In 2013, sources including The Wall Street Journal and Washington Times noted that the three stripes on the mascot's uniform indicate a rank of Commander rather than the four that denote the rank of Captain. Ĭap'n Crunch's original animated television commercials used the slogan, "It's got corn for crunch, oats for punch, and it stays crunchy, even in milk." ![]() Crunchmore) made out of Cap'n Crunch cereal." The article refers to the Captain's bicorne as a " Napoleon-style" hat, and claims that this has led to speculation that he may be French. Jean LaFoote, "The Barefoot Pirate", often attacked the Guppy in order to steal its cargo of Cap'n Crunch cereal.Īccording to The Wall Street Journal (2013), the character, Horatio Magellan Crunch, captains a ship called the Guppy, and was born on Crunch Island, a magical island off the coast of Ohio and in the Sea of Milk-with talking trees, crazy creatures and a mountain (Mt. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar ( ensign), two bars ( lieutenant), or three bars ( commander).Īnimated television commercials featured the adventures of Cap'n Crunch commanding the "good ship" Guppy on its sea voyages accompanied by his canine first mate Seadog and loyal crew of sailor children named Alfie, Dave, Brunhilde, and Carlyle. Cap'n Crunch is depicted as a late 18th-century naval captain, an elderly gentleman with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bars on the sleeves. The product line is heralded by a cartoon mascot named Cap'n Crunch. Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. The commercials themselves were originally produced by Jay Ward Productions. The character was created by Allan Burns, who became known for co-creating The Munsters and The Mary Tyler Moore Show. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism-which initially made the cereal difficult to bake properly. for his leadership in directing the development team of Cap'n Crunch. Peters Award to Robert Rountree Reinhart, Sr. In 1965, the Quaker Oats Company awarded the Fredus N. ![]() Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. After her death in 2007, The Boston Globe called Low "the mother of Cap'n Crunch". Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". Little, developed the original Cap'n Crunch flavor in 1963-recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. They'd put it over the rice and eat it as a kind of a treat on Sundays. The artificial flavor of Cap’n Crunch has enthralled children and adults alike and now we have a new variation to look forward for.Grandma would like to make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter. However, each Fitzpatrick agrees that these churro bites are “more for snack than breakfast”.įortunately, “Caramel Crunch” is not a limited edition cereal. Also, Quaker itself has introduced a chocolate confession just recently in “Chocolate Churro Bite Snack Pouches” which are described by food reviewer Caitlyn Fitzpatrick as “crunchy chocolate bites that look like mini churros. ![]() Other brands such as Cookie Crisp, S’mores cereal, and the previously mentioned Count Chocolata have been serving chocolatey cereal since 1977, 1982, and 1971, respectively. The slogan “Crunchitize me Captain!” has been changed to “Chocolatize Me Captain!” Starting June 2021, Quaker will be releasing this cereal in local supermarkets for $2.98 for an 11.8 ounce box.Ĭhocolate for breakfast sounds unique and promising, but it is not the first time cereal has provided this interpretation. “Caramel Crunch” consists of the usual yellow pieces (which are meant to resemble treasure chests) as well as dark pieces made of caramel, similar to the dark pieces seen in “Count Chocula”. While different variations of the cereal have been created such as “Crunch Berries” and “Peanut Butter Crunch”, Quaker has recently announced a new variation: Chocolate Caramel Crunch The sweetened, processed corn infiltrating our mouth somehow knows exactly how to make us return for another “crunch”. For almost 70 years, the Quaker Oats company has been notorious for damaging the roofs of our mouths with their “Cap’n Crunch” cereal.
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